Clients I’ve worked with include:
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Rapid Progression
I began my career young, cutting my teeth as a graphic designer and building a strong foundation in branding and print. Early on, I was creating everything from brochures, leaflets, flyers and business cards to full marketing toolkits for growing businesses.
Within just a couple of years, that momentum accelerated fast. I progressed to designing marketing for major international automotive brands including Ferrari, Maserati, BMW and Audi, producing high-impact creative across print and rich media. This included interactive CD-ROM marketing products—cutting-edge at the time—which sharpened my understanding of storytelling, motion and user engagement long before ‘digital-first’ became the norm.
The Full Package
From there, I stepped into a senior designer role within the FMCG sector, working on international food brands sold across global markets. I led branding, product and packaging design, covering both the aesthetic and structural sides of FMCG packaging, and directed and shot product photography to ensure visual consistency from shelf to screen. Alongside this, I wrote and designed product marketing and web content, helping brands communicate clearly and convincingly.
A significant part of my work involved developing private label packaging for most of the UK’s major supermarkets, balancing creativity with commercial realities.
Relocation
After relocating, I moved into magazine and newspaper design at Newsquest, before continuing my journey as a creative designer across multiple creative and marketing agencies—bringing strategic thinking, hands-on craft and adaptability to every project I take on.